A 51-page dental tourism site built for trust and speed
A complete content platform for a UK dental tourism brand: 51 static pages, structured pricing, automated FAQ schema and privacy-first analytics.
The challenge
Gee Smile connects UK patients with premium dental care in Turkey. The brand needed a website that could carry a large body of treatment, pricing and guidance content — and earn the trust of patients making a significant healthcare decision — without sacrificing speed or maintainability.
The approach
We built Gee Smile on our static-first Astro platform:
- Content as data. Treatments, cost guides, blog posts and standalone pages live as markdown collections. Adding a page means adding a file — no code changes, no CMS overhead.
- A single source of truth for pricing. Prices are stored once and injected into any page through a token system, so a price change updates every mention across the site in one build.
- Search built in, not bolted on. FAQ sections are parsed automatically into FAQPage structured data, and every treatment page carries Dentist schema for rich results.
- Privacy-first measurement. Google Tag Manager runs behind Consent Mode v2 with a denied-by-default cookie banner, tracking WhatsApp clicks and consultation form submissions only with permission.
The outcome
A 51-page site that loads in well under a second, ranks on structured data, and is maintained entirely through markdown. The same architecture now powers three sister brands — hair, aesthetics and bariatric — each launched from the shared theme in a fraction of the original build time.